My Granddad brought his family to Brighton on summer day trips, to escape a drab post-war London. He found utopia in a pot of cockles, a deck chair and a bottle of light ale. I found a utopia of my own in a city with broad horizons, which is what inspired me to set up a studio here in 2010.
Having gained a wealth of experience in agency-land, we pull on this knowledge to offer creative solutions across a variety of brand challenges. We believe in simple, direct communication and apply this to print, screen and environmental design.
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Boutique Hotel based in Brighton required a new identity. Identity had to appeal to style conscious weekend visitors as well as midweek business clientel.
The hotel’s proprietor wanted an identity that reflected the the eclectic decoration of the rooms but that also had the pollished appearance of an established hotel. The Hotel had been restored with all the design references from the proprietor’s previous life as a stylist for Elle Decoration. The only feature that remained was the stag head that hung in the hall, affectionately refered to as Arthur. He became a central element within the identity and was applied to the stationary in rich copper foil.