The Woolmark Company had enjoyed a successful working relationship with fashion designer Christopher Raeburn, but wanted to develop a creative platform that would cement this into a balanced partnership for AW2016, with wool being the integral ingredient in the collection. The collection would need to demonstrated the innovative, versatility of wool beyond knits.

Exposure PR enlisted the help of Another Bearded Designer and writer, Tom Greatrex to develop the creative platform for the partnership. ABD would then be tasked to develop this as a visual identity for launch at London Fashion Week. With Christopher Raeburn’s inspiration being military apparel, we used this as a starting point for exploration.