Love Supreme Jazz Festival, then in it’s 12 year, had established itself as Europe’s largest festival of it’s genre. Studio Makgill had created the festival identity and had made the introduction to ABD. Love Supreme were looking to partner with a design studio who could deliver a 360 campaign that would promote the festival through a variety of platforms.

The long form communication established the line-up in the style of a bill poster and appeared in print and digital (out of home) sites both in static and animated form. Social and digital advertising would feature edited variants of the same information.

The campaign would be spread across 3 key drops during a 6 month period increasing in visibility as we approached the festival dates. Specific messaging would focus on artists, travel, accommodation and ticket deals. The campaign would also encompass festival signage, programs, lanyards and merchandise tying the identity together throughout the user experience.