The challenge for Spring/Summer 2016 was to develop the lifestyle of our Hackett man beyond the confines of his home environment. The season would offer us an opportunity to develop a series of outdoor locations that would span the range of the Hackett collection from suiting to activewear.

LA was chosen as the destination to bring our Hackett man to life, offering a range of locations from the downtown financial district through to Malibu Beach. This would give us the opportunity to demonstrate our new generation winner at work as well as play with all of the other elements of his lifestyle in-between. Photographer Blair Getz Mezibov was selected to develop the style that he had set in the previous season’s campaign, with Dan May bringing his own inimitable style to the looks for the season.