Bernstein & Andriulli represent some of the brightest talents in photography and illustration. Having produced a series of promotional journals to help promote artists represented by their New York office, B&A London contacted ABD to produce a similar publication to promote the London roster of artists. The brief was to work to the same format and grid as the NY editions but to develop a playful typographic solution for each of the artist’s headlines.

Our approach was to pick out specific idiosyncrasies from each of the featured works and to develop a playful twist to the typography that would work in harmony with the piece. We picked up on the content of each composition and developed the treatment dependent on the most dominant element of the piece.

As we have come to expect from B&A, the standard of the featured work was inspirational and allowed us to develop real variety and rhythm throughout the piece.

Artists come and go from the B&A stable, but one thing remains consistent and that is the standard of the work featured in their annual journals. We had as much fun playing with this simple typographic convention as we always do.