Abundance is a FCA regulated investment company. What’s different about Abundance, is that they are a green investment company, who’s mission it is to connect thousands of investors with green investments that support companies, communities and councils 
who are tackling the climate crisis across the UK.

Another Bearded Designer was engaged to develop a creative campaign concept for their Horizon project, which focuses on a series of local, green investment
opportunities to be developed in partnership with Bristol Council.

The brief ? To drive brand awareness, inspire investors and to highlight both targets & rewards associated with each investment opportunity.

Working with advertising copywriter, Dave Dye, we utilised the Abundance visual identity to illustrate a series of direct offers. The visual identity centres around a simple amoebic dot, which we distilled to a work as a singular visual tool to convey each individual message. The simple messaging, accompanied by the simple visual language delivers a direct campaign that drives deep into the hearts and minds of local communities, offering them a WIN WIN solution for both the future of their money and the planet.