My Granddad brought his family to Brighton on summer day trips, to escape a drab post-war London. He found utopia in a pot of cockles, a deck chair and a bottle of light ale. I found a utopia of my own in a city with broad horizons, which is what inspired me to set up a studio here in 2010.
Having gained a wealth of experience in agency-land, we pull on this knowledge to offer creative solutions across a variety of brand challenges. We believe in simple, direct communication and apply this to print, screen and environmental design.
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Levi’s approached Exposure to create an experience to celebrate their 150 anniversary. The experience would have to integrate an exhibition bringing the 150 history to life as well as a space to party and see celebrate the birthday in style. The audience would members of the world’s fashion press and key members of the Levi’s business.
A venue had already been chosen for the experience. This would be an old disused railway shunting house in Berlin. This venue gave birth to the concept with which we would tell the story. The railway vernacular would be used to illustrate a series of connections that would pinpoint key landmark moments in the history of the brand.
A red neon track was laid through the centre of the space acting as the main way-finding system. The track was flanked with story boards telling the key stories behind the brand. Goods wagons were created to house the 501 collections and advertising archive collections and placed along side the track to complete the experience.