My Granddad brought his family to Brighton on summer day trips, to escape a drab post-war London. He found utopia in a pot of cockles, a deck chair and a bottle of light ale. I found a utopia of my own in a city with broad horizons, which is what inspired me to set up a studio here in 2010.
Having gained a wealth of experience in agency-land, we pull on this knowledge to offer creative solutions across a variety of brand challenges. We believe in simple, direct communication and apply this to print, screen and environmental design.
Please take some time to look at the work and give us a call.
Dreem Distillery is a sleep and wellness brand, offering a beautiful range of cosmetic products.
Having already developed a logo and packaging concept, the next step of their journey was to take the brand to market. This is where we pick up the story.
The object of our brief was to consolidate a visual identity in transition. The Primary brand identity was very much based in delivering a unique, packaging solution, but fell short when being developed as a wider communications tool kit. It was therefore necessary to create a Secondary brand pallet in order to form the glue to knit these elements together.
Our approach was to build out from the loose brush strokes that sit at the heart of the packaging concept and create a structure around that using an extended palette of fonts and colours. The Primary brand elements form the spine of the visual identity, with the Secondary elements adding texture and variation, allowing it to live comfortably across any brand touch point.
By locking these elements down to a clear set of guidelines, we established a visual identity that was broad enough to be rolled out through a digital marketing campaign as well as print and packaging.