Bright City Church
Brief
St Peter’s is one of the most iconic, well-recognised buildings in Brighton and has been dubbed ‘Brighton’s unofficial cathedral’. Saved from closure in 2009 by the current administration, St Peter’s has become a vibrant, contemporary beacon to the local community. St. Peters have now planted a further four sister churches (at St Matthias Fiveways, St Cuthman’s Whitehawk, St Leonard’s Hove and St Richard’s Hollingdean), with plans for further expansion.
With a common vision and shared resources, this growing family of churches was seeking to consolidate and operate under a single banner, enjoying all the benefits of scale as well as allowing each individual church a degree of autonomy. Bright City was developed as an over-arching name for the Minster, anchoring each of the churches to the family .
The brief to ABD was to develop the brand visual architecture to support the organisation.
Solution
Our city enjoys an open horizon that acts as an anchor to our landscape, a constant reminder of it’s connection to a higher being. With this in mind we developed a visual system that is anchored to a horizon line, a single point of reference that becomes a constant in all communications. The Bright City marque is developed to sit on the horizon line which becomes a mechanism to divide pages and form the grid for our visual identity.
The sun became the holding device for the Bright City umbrella brand marque, which then sits as an endorsement to each of the church names within the family. Each of the churches has been assigned it’s own colour palette which allows them a degree of autonomy while utilising a central branding system.
Our system has also been developed beyond the family of churches, to one of the City’s outreach centres, Bloom — a cafe & wellness centre. An extended brand hand writing system and colour palette allow the space a degree of independence, while giving it’s patrons the re-assurance of a greater sense of belonging.
