My Granddad brought his family to Brighton on summer day trips, to escape a drab post-war London. He found utopia in a pot of cockles, a deck chair and a bottle of light ale. I found a utopia of my own in a city with broad horizons, which is what inspired me to set up a studio here in 2010.
Having gained a wealth of experience in agency-land, we pull on this knowledge to offer creative solutions across a variety of brand challenges. We believe in simple, direct communication and apply this to print, screen and environmental design.
Please take some time to look at the work and give us a call.
Mother Advertising Agency were approached to create a print campaign for the online fashion retailer that demonstrates the stretch of their product offering. The campaign would also have to resonate with the diverse range of consumer types that the brand caters for.
ABD was invited to work with Mother on the campaign. The strategic approach was to illustrate the breadth of the product offering by by creating a series of portrait studies of the home environments of the consumer types that Asos had identified. The idea being that your home environment is simply an extension of your wardrobe. Photographer, Todd Selby was selected for his well honed attention to meticulous detail as demonstrated on his blog The Selby. Pen portraits of the different consumer types were created and location & casting briefs drawn up from that point. The imagery was shot over 3 days and applied to a very simple designed grid, created to lend an editorial feel to the campaign.